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Data-driven writing on AI discovery: how AI agents find businesses, what the standards war means, and what the adoption numbers actually show — sources included, marketing claims excluded. RSS feed.
The State of AI Discovery — September 2026
The report: llms.txt adoption vs. real crawler behavior, the A2A conformance numbers nobody quotes, MCP's actual scale, and the ARD / DNS-AID / ANS standards war — with the honest conclusions, including the ones inconvenient for us.
What is ARD? The ard.json standard, explained simply
A plain-English guide to the Google/Microsoft/AWS-backed discovery standard: what the catalog file looks like, the four required fields, the caveats the launch posts leave out, and a five-minute setup path.